Personas are critical for AI search

How to turn existing in-house data into actionable personas that shape briefs, prompts, and outcomes.

Sep 15, 2025

∙ Paid

This Memo was sent to 21,572 subscribers. Welcome to +94 new readers! You’re reading the free version of Growth Memo. Paid subscribers get deeper strategy breakdowns, original research, and exclusive…

Continue reading this post for free, courtesy of Kevin Indig.

Or purchase a paid subscription.