HBR – How to market in a downturn Consumers fall into four groups during a recession: slam-on-the-breaks, painted-but-patient, comfortably-well-off, live-for-today. This is how to market to (with) them.
Marketing in a recession
Marketing in a recession
Marketing in a recession
HBR – How to market in a downturn Consumers fall into four groups during a recession: slam-on-the-breaks, painted-but-patient, comfortably-well-off, live-for-today. This is how to market to (with) them.