How to compensate eroded traffic in e-commerce

Insights from Foot Locker, Neiman Marcus, AboutYou and Gap

May 23, 2023

∙ Paid

Google’s e-commerce search results show so many ads that competing only with organic results isn’t feasible anymore. Over 83% of e-commerce SERPs show Product-Listing Ads (PLA), over 63% classic Top …

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