Growth Memo

Growth Memo

How stable is SEO as a growth channel?

Organic traffic fluctuations can be frustrating and induce a lot of stress. They can occur naturally due to algorithm updates or be the result of changes on a website.

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Kevin Indig
Feb 21, 2022
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Organic traffic can fluctuate wildly and cause SEOs and businesses a lot of stress. In my article Patterns of SERP Volatility, I described what rank fluctuations look like on the micro-level. But wha…

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