How stable is SEO as a growth channel?

Organic traffic fluctuations can be frustrating and induce a lot of stress. They can occur naturally due to algorithm updates or be the result of changes on a website.

Organic traffic can fluctuate wildly and cause SEOs and businesses a lot of stress. In my article Patterns of SERP Volatility, I described what rank fluctuations look like on the micro-level. But wha…