How should you structure a Growth team in 2025? (Reader question)

Which new roles matter, what they should focus on and how they play together

Welcome to the first episode of Mailbag, where I answer your question(s) with an in-depth post! If you have a question, reply to this email and I’ll add it to the queue - only for premium subscribers!

Rob Barham asks:

Thoughts on how to structure a "Growth Team" / organization in 2025? Probably sitting between Product, Marketing & Commercial, what would a good set-up look like? Maybe small, medium, large versions? Virtual teams ("task-forces" that use people from other teams) versus permanent growth team members? Where does AI come in? Does that enable a lot of growth activities / scaling strategies with a lot less people?