Growth Memo

Growth Memo

How Google helped TikTok take the throne

TikTok recently became the largest site on the internet and kicked Google off the throne. The irony: Google helped TikTok get there!

Kevin Indig's avatar
Kevin Indig
Jan 03, 2022
∙ Paid

“Google dethroned by the young ‘padawan’ TikTok” is the title of Cloudflare’s 2021 review. In the smart content marketing play to push its product Radar, Cloudflare announced TikTok got more traffic …

User's avatar

Continue reading this post for free, courtesy of Kevin Indig.

Or purchase a paid subscription.
© 2026 Kevin Indig · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture