Growth Memo

Growth Memo

GSC data is 75% incomplete

My analysis of 450M impressions shows Google filters 3/4 of your data. Here is how to measure the gap.

Kevin Indig's avatar
Kevin Indig
Feb 02, 2026
∙ Paid
My analysis found Google filters 3/4 of search impressions for "privacy," while bot inflation and AIOs corrupt what remains.
Google filters 3/4 of search impressions for “privacy,” while bot inflation and AIOs corrupt what remains.

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