Explaining the land & expand business model for SaaS

Every B2B company needs a sales team, right? Wrong! Companies like Atlassian, Slack, Basecamp, and others show that there's another way: Land & Expand.

Peter Thiel has a famous quote in his Book "Zero to One":

“Sales is hidden”

He is right; nobody likes to be sold to. Thiel goes on, "The best salespeople hide in plain sight. They don't even have the w…