When Whitney Wolfe was faced with the challenge of growing her co-founded app, Tinder, with almost no budget, she literally acquired the first users herself.
She went to college fraternities and soror…
Early Adopter Marketing - How startups get their first users
Early adopters play a crucial role in achieving PMF and growth at scale. In this post, I'll show you why they are so important, how to get them, and what to do with them.
