Early Adopter Marketing - How startups get their first users

Early adopters play a crucial role in achieving PMF and growth at scale. In this post, I'll show you why they are so important, how to get them, and what to do with them.

When Whitney Wolfe was faced with the challenge of growing her co-founded app, Tinder, with almost no budget, she literally acquired the first users herself.

She went to college fraternities and soror…