Growth Memo

Growth Memo

AI content punished by the HCU update

Google's HCU update punished low-quality AI content after all. In this case study, I show why and how to detect it.

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Kevin Indig
Sep 19, 2022
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After the anti-climatic start of Google’s Helpful Content Update, the impact became visible towards the end of the 2-week rollout. Initial expectations that AI content would be hit hard weren’t met -

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