Can Network Effects replace Performance Marketing?
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Airbnb crushed the third quarter of 2022. Bookings reached almost 100M and increased +25% year-over-year with a +42% improvement in net income margin. On the call, CFO David E. Stephenson called out a strategic pivot (bolding mine):
Can Network Effects replace Performance Marketing?
Can Network Effects replace Performance…
Can Network Effects replace Performance Marketing?
Airbnb crushed the third quarter of 2022. Bookings reached almost 100M and increased +25% year-over-year with a +42% improvement in net income margin. On the call, CFO David E. Stephenson called out a strategic pivot (bolding mine):