Great read as always! How do you feel about turning informational queries (IQs) into individual articles or just grouping relevant IQs into a single article to avoid cannibalization? Also, I feel grouping keywords into larger, over-arching articles makes your content less optimized for search engines and more geared towards the user. Thoughts?
Thank you! It seems that long, overarching articles or guides are being replaced more by shorter, targeted ones for informational queries. Doesn't mean a mega article doesn’t work anymore, but you might be able to spare the effort :).
Interesting! I published articles targeting information queries on my sites that have been penalized recently by the latest algo. I guess the answer always depend on context! appreciate the reply.
thanks for asking. Just content targeting informational intent keywords for content sites across different niches, which is what Google is de-ranking lately. To be fair, they're not the greatest of quality, but it has led me to think about targeting topics instead of chasing kewyords. Pure speculation on my part.
Great read as always! How do you feel about turning informational queries (IQs) into individual articles or just grouping relevant IQs into a single article to avoid cannibalization? Also, I feel grouping keywords into larger, over-arching articles makes your content less optimized for search engines and more geared towards the user. Thoughts?
Thank you! It seems that long, overarching articles or guides are being replaced more by shorter, targeted ones for informational queries. Doesn't mean a mega article doesn’t work anymore, but you might be able to spare the effort :).
Interesting! I published articles targeting information queries on my sites that have been penalized recently by the latest algo. I guess the answer always depend on context! appreciate the reply.
My pleasure! In what way were they penalized? And what were the articles about?
thanks for asking. Just content targeting informational intent keywords for content sites across different niches, which is what Google is de-ranking lately. To be fair, they're not the greatest of quality, but it has led me to think about targeting topics instead of chasing kewyords. Pure speculation on my part.
Ah, I see. Well, the quality part matters so much more. It’s a steep incline!