#9 Angi

How to grow through acquisitions

Angi.com might be the domain with the most acquisitions on the web. Angi went through a turnaround over the last two years that brought it back on track to dominate the home service provider category with a mix of local landing pages and differentiated content.

ToC

• A history of mergers - 1 + 1 = 3

  • Focus

  • Competition

• Growth Strategy

  • Near me pages

  • Differentiated content

• Takeaways

Thanks to Caroline Gilbert, director of content at Angi, for the insights and being one of several contributors to this Deep Dive.