#12 New York Times

5 lessons from the NY Times for content-driven sites

The legendary New York Times is a treasure chest of lessons for companies that grow traffic SEO through content.

This deep dive is structured into five core lessons:

1. A superior brand can decide SEO market share

2. Newspapers have to care about Top Stories at least as much as regular web results

3. Content design makes a difference

4. Domain migrations can be worth the traffic dip

5. Content decay is a serious issue that needs to be taken care of

Executive summary