#12 New York Times
5 lessons from the NY Times for content-driven sites
The legendary New York Times is a treasure chest of lessons for companies that grow traffic SEO through content.
This deep dive is structured into five core lessons:
A superior brand can decide SEO market share
Newspapers have to care about Top Stories at least as much as regular web results
Content design makes a difference
Domain migrations can be worth the traffic dip
Content decay is a serious issue that needs to be taken care of
Executive summary